British women: wine in the tub or wine in the living room?
Just this week, a survey revealed that it’s women who buy eight out of every ten bottles of wine drunk at home.
Another intoxicating trend: a third of women are now drinking wine in the bath – proof enough that alcohol is being used as a way to relax and unwind. Threshers should introduce a ‘buy two, get one bubble bath free’ promotion.
Recent figures from the Office of National Statistics confirm the home truth. Sixty per cent of all female drinkers say the week’s heaviest drinking session happens in their living room.
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