Chinese wine drinkers are an adventurous lot, and their numbers are growing

April 7, 2009 at 4:45 pm

Source: Agence France Presse (AFP). Wine producers pin hopes on China in tough times. by Julie Desne. April 7, 2009.

From the article :

No longer a luxury just for foreigners, wine has become a status symbol among China’s fast-growing middle class.

“China was one of the ten biggest wine consumers in 2008 and should be ranked number seven by 2012,” said Xavier de Eizaguirre, president of Vinexpo, the world’s biggest wine and spirits exhibition, which takes place in Bordeaux in southwest France.

In 2007, Chinese wine consumption topped 800 million bottles, according to Britain’s International Wine and Spirit Record Institute.

Between 2003 and 2007, wine consumption in China grew 61 percent and is expected to grow a further 36 percent between this year and 2012, according to the study.

And Chinese wine drinkers are becoming increasingly adventurous.

“Chinese have come a long way in being open to trying new wines,” said Vance Yeang, sommelier at Napa Wine Residence, a Shanghai restaurant that allows valued customers to store wines in private cellars on the premises.

— S.S.

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