Sports fans, are you ready tooooooooo rumble, um, swirl?

April 7, 2009 at 4:42 pm

Source: CNBC SportsBiz blog. Shaming Rights and Time to Wine? by Darren Rovell, Feb 12, 2007.

U.S. sports fans are ready to swirl and sniff! Baseball fans can certainly tell you – in recent years, lots of ballparks have started serving wine and other higher-end food & drink fare. This article is two years old, but the trend is continuing.

According to the article:

Nielsen found that wine consumption among U.S. sports fans was up $14.60 in 2006 to $81.40 per household. The highest spending fan, believe it or not, was in households with at least one fan of the LPGA ($125). Tennis fans came in second ($111.90) and PGA fans finished third at $109.40 — spending for them actually went down in 2006 by some 30 percent. The biggest gain was among NFL fans who spent more than 60 percent more on wine this year than last year. An NFL fan household now spends $94.30.

— S.S.

Entry filed under: Trivia. Tags: .

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